DraftKings’ media plans go far beyond taking wagers

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The topic: As the impact of sports gambling money increasingly is felt throughout all of media, we wanted to investigate what DraftKings is attempting to do.

The basics: DraftKings’ first goal is to reach what it thinks is an overall domestic market of 20 million-50 million sports bettors and convert as many as possible into its customers. Right now, it has the second biggest sports betting market share in the country, behind Fan

Duel.

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