Tuesday Ratings: Respectable Sampling for Sci-Fi Drama ‘La Brea’ on NBC

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Tuesday, September 28, 2021
Fast Affiliate Ratings

Total Viewers:
CBS: 6.12 million, NBC: 5.59, ABC: 2.69, Fox: 2.17, CW: 944,000

Adults 18-49:
ABC and NBC: 0.7 rating/5 share each, CBS: 0.5/ 4, Fox: 0.4/ 3, CW: 0.2/ 1

It was another evening of Big 3 split leadership, with the positive news of note the respectable debut of NBC’s “La Brea.” The “Lost”-like sci-fi drama opened with 6.20 million viewers (#1) and a 0.7 rating/5 share in adults 18-49 at 9 p.m. ET (tied in the demo with the second hour of “Bachelor Of Paradise” on ABC). Comparably, the retention for “La Brea” out of lead-in “The Voice” (Viewers: #1, 7.09 million; #1, 0.9/ 7 at 8 p.m.) was 87 percent in total viewers and 78 percent in the demo. Consider this more than adequate sampling.

Leading out of “La Brea” was medical drama “New Amsterdam” at 3.49 million viewers (#2) and a 0.4/ 3 in adults 18-49 (#3), which trailed the time period premiere on CBS’ competing “FBI: Most Wanted” (Viewers: #1. 5.48 million; A18-49: #2, 0.5/ 4).

Earlier in the evening on the Eve net were the other two members of the “FBI” franchise: “FBI” (Viewers: #2, 7.03 million; A18-49: #3, 0.6/ 5 at 8 p.m.) and the time period premiere of newbie “FBI: International” (Viewers: #2, 5.86 million; A18-49: #2, 0.5/ 4 at 9 p.m.). As expected, the compatibility between the three “FBI” entries is flawless, albeit older skewing.

On ABC, three hours of “The Bachelor In Paradise”) led the alphabet net to overall victory in adults 18-49 (tied with NBC). See the network averages above.

Elsewhere, week two of Fox drama “Our Kind Of People” (Viewers: 2.01 million; A18-49: 0.4/ 3 at 8 p.m.) was perfectly compatible with lead-in “The Resident” (Viewers: 2.17 million; A18-49: 0.4/ 3 at 8 p.m.). Both, however, finished fourth in each category. And The CW featured dramas “Stargirl” (Viewers: #5, 935,000; A18-49: #5, 0.2/ 1 at 8 p.m.) and “Supergirl” (Viewers: #5, 952,000; A18-49: #5, 0.2/ 1 at 9 p.m.).

Source: Nielsen Media Research